Hypera Pharma

Hypera Pharma is one of Brazil's largest and most diversified pharmaceutical companies and is present in all the relevant segments of the sector. With a leadership position in several categories, it offers high-quality and safe products, continuously investing in innovation and growing sustainably, so people can live longer and better.

The challenge was to create a website with much strategic information and make them easy for customers to understand, keeping the most important information on the first screen. The company had a website built over 10 years ago and needed to update and modernize as well.

The solution was creating a modular website making the information easier to understand, and using information architecture to organize the most important information on the first screen. A website created fluidly, with rounded corners bringing modernity, images with lots of colours, and visual elements brought from the brand to compose the most vibrant colours and backgrounds.

I learned to create pages faster, think more about responsive design, create more mobile-first and understand the development limitation.

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User experience design

I built the information flow and architecture thinking on mobile first, and with them, the user interface followed the brand's style guide.​

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User interface design

I developed a layout using the brand's elements that are easy to resize in the responsive. I used the brand colours to facilitate identification, modern elements, easy-to-understand icons and the main look of the campaigns created.

A clean and minimalist interface just so as not to pollute and make it difficult for the user to understand the information.