Occupation

UX/UI Design

Time

9 months

Method & Tool

Sprint | Figma

Goal

The project consists of a study and design of user experience and user interface resulting in a website redesign more attractive, strategic, interactive and modern.

User

B2B​

You can check this project here

Working in partnership with The Good Fellas Agency

One of the largest pharmaceutical companies in Brazil

Hypera Pharma is one of the largest and most diversified pharmaceutical companies in Brazil and is present in all the relevant segments of the sector. with leadership position in several categories, it offers high quality and safe products, continuously investing in innovation and growing sustainably, so that people can live longer and better.

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Problem & Solution

The challenge was to create a website with many strategic information and make them easy for customers to understand, keeping the most important information on the first screen. The company had a website built over 10 years ago and needed to update and modernize as well.

The solution was creating a modular website making the information easier to understand, using information architecture to organize the most important information on the first screen. A website created in a fluid way, with rounded corners bringing modernity, images with lots of colors, visual elements brought from the brand to compose the most vibrant colors and backgrounds.

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What I've learned & created

I learned to create pages faster, thinking more on responsive design, creating more mobile first and understand the development limitation.

User experience design

I built the information flow and architecture thinking on mobile first, and with them, the user interface following the brand's style guide.​

User interface design

I developed a layout using brand's elements that are easy to resize in the responsive. I used the brand colors to facilitate identification, modern elements, easy to understand icons and the main look of the campaigns created.

A clean and minimalist interface just as not to pollute and make it difficult for the user to understand the information.

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Hypera Pharma