Method & Tool
Kanban | Figma
The project consists of redesigning the website to deliver a better experience and interface for the users. Although, fix some bugs and improvements.
A native Brazilian digital cosmetics brand that was created with the objective of creating high-quality products, safe formulas, and fair prices and co-created with consumers.
Problem & Solution
The challenge was to redesign an e-commerce website fixing some bugs and improvements.
with a better user experience, and information architecture and guide the user through the site easily.
The solution was studying the problems, and user needs and doing research. The result was an e-commerce website with a better user experience and information architecture that guide the user through the site easily.
What I've learned & created
I learned more about information architecture for an e-commerce website that has much information and I needed to prioritize and guide the user through the website.
User experience design
I built the information flow and architecture thinking on mobile first, and with them, the user interface followed the brand's style guide.
User interface design
I developed a layout using brand elements that are easy to resize in the responsive. I used the brand colours to facilitate identification, modern elements, easy-to-understand icons and the main look of the campaigns created.
A clean and minimalist interface just so as not to pollute and make it difficult for the user to understand the information.