Claro Brazil

At Claro, I was part of the innovation team, called Smart Content, which creates artificial intelligence and machine learning APIs that recommend videos and music.

I worked with data scientists, developers, QAs and designers.

I learned how to work and create a product end-to-end based on artificial intelligence and machine learning, including later deployments, such as tracking metrics in Google Analytics. Developing better usability and interface for the users.

I designed a better user experience to the user with fewer screens, clear information and a clear user journey trying to catch their attention using machine learning.

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User Interface design

I designed a website using elements that are easy to resize in the responsive. I used a black background to deliver a cinema experience to the users, call-to-action buttons with vibrant colours indicating the action the user must follow and strong colours based on the brand guide. I followed Claro's design system 100% and made changes using illustrations.

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Product Design

In the same team, I worked as PO creating the product roadmap and sprint planning, conducting ceremonies and prioritising tasks and bugs,

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My role

• User journey

• User experience design

• User interface design

• Application interface design

• Responsive design

• User research

• Prototyping

• Product strategy

• Product planning

• Development validation

• Business strategy

• Google Analytics analysis

• Product roadmap

• Sprint planning