NATUSY ALVES

Senior Product Designer turning complex systems into products people actually use — and businesses can measure.

8+ years partnering with telecom, e-commerce and tech teams across LATAM, Europe and APAC. I combine research-led UX, product strategy and end-to-end design to ship experiences that move real metrics.

+126% filter engagement | +10% CTR / +5% conversion | Millions of users reached

SERVICES

Strategic product design services built to help enterprise and mid-size teams improve usability, reduce friction, and scale digital experiences with confidence.

SERVICES

Strategic product design services built to help enterprise and mid-size teams improve usability, reduce friction, and scale digital experiences with confidence.

End-to-end Product Design (UX/UI)

Beautiful screens that don't ship are decorations. I design for the full reality — user needs, business goals, technical constraints, and the governance that makes enterprise products actually work at scale.

01

End-to-end Product Design (UX/UI)

Beautiful screens that don't ship are decorations. I design for the full reality — user needs, business goals, technical constraints, and the governance that makes enterprise products actually work at scale.

01

End-to-end Product Design (UX/UI)

Beautiful screens that don't ship are decorations. I design for the full reality — user needs, business goals, technical constraints, and the governance that makes enterprise products actually work at scale.

01

Product Strategy & UX Consulting

Most teams don't have a design problem. They have a clarity problem — too many priorities, too little alignment, and no shared picture of what the product is supposed to do. I help fix that before it costs you another quarter.

02

Product Strategy & UX Consulting

Most teams don't have a design problem. They have a clarity problem — too many priorities, too little alignment, and no shared picture of what the product is supposed to do. I help fix that before it costs you another quarter.

02

Product Strategy & UX Consulting

Most teams don't have a design problem. They have a clarity problem — too many priorities, too little alignment, and no shared picture of what the product is supposed to do. I help fix that before it costs you another quarter.

02

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ABOUT ME

ABOUT ME

Natusy Alves

I'm a Senior Product Designer with 8+ years of international experience across enterprise UX, e-commerce optimization, workflow design and system architecture. I work best where the problem is messy and cross-functional — translating ambiguity into products that teams can build and businesses can measure.

8+ years | 3 countries/regions | Products used by millions | Telecom & E-commerce at scale

Voted "Top Performer 2025" by my e-commerce team at Claro — peer-nominated by number of votes, and presented by my squad leader.

Senior Product Designer

Claro

2025 - Present

Senior Product Designer & Product Manager

Self-employed

2023 - Present

Senior Product Designer

Phlanx

2024

Senior Product Designer

Ipscape

2023

Product Designer & Product Owner

Claro

2020 - 2022

Senior Product Designer

Claro

2025 - Present

Senior Product Designer & Product Manager

Self-employed

2023 - Present

Senior Product Designer

Phlanx

2024

Senior Product Designer

Ipscape

2023

Product Designer & Product Owner

Claro

2020 - 2022

"An exceptional ability to understand and translate our needs into effective design solutions. Her attention to detail and commitment to quality were evident in every task."

Jonathan M., Co-founder, h2x

"A true partner — always present, attentive, and focused on making sure we ship."

Claro e-commerce team (Top Performer 2025 recognition, presented by my squad leader)

"You set the standard on the Black Friday key visual — the rest of Claro is going to follow e-commerce's lead."

Juliana Frigieri, Product Owner, Claro